Did you know that:

• the average shopper spends just over 45 minutes completing the task,
• most people don’t use a list
• nearly three-quarters of all purchase decisions are made in-store?

If you are looking to promote your product, in-store demonstrations and sampling provide you with an excellent opportunity to directly communicate your brands’ key benefits to up to 1,000 people per demonstration. It allows you to influence purchasing decisions and ultimately increase your sales. Past experience has shown that sales uplifts of up to 400% can be achieved as a result of in-store demonstrations and sampling.

Astra manage the planning and execution of in-store demonstration activity for many suppliers throughout Ireland. Our team has many years of experience and knowledge of the business, ensuring every promotion is handled efficiently and effectively.

Astra recruit, train and monitor the Demonstrators used on your campaigns, ensuring they meet strict quality standards. We also provide the full demonstration service, from the initial booking of activity through to the issuing of a final report. We also send regular updates on any seasonal or promotional activity that could be of interest to suppliers.

Our Suppliers Guide is available for you to download from this site, showing you how to operate effective in-store demonstrations and sampling campaigns. It details the methodology and timescales that are essential in achieving a smooth-running programme and also represents the terms and conditions under which bookings are made. If you have any questions on any part of the programme, please be sure to contact any of the team.

Benefits of In-Store Demonstration and Sampling

• Generate first-time buyers
• Activate brand switching
• Achieve trial with new customers
• Generate and build brand awareness
• Drive sales
• Generate repeat purchases
• Assess customer reaction (to both product and promotion)
• Reward customer loyalty

What is Available?

Astra can offer a choice of demonstration and sampling options countrywide. The service includes

• Fully-trained demonstration staff (incl. HACCP training for all food handling)
• Hot or Cold sampling
• Demonstrators briefed on how to best sell your products
• All necessary administration (store booking, confirmation, updates, etc.)
• Dedicated Account Handler for the duration of your campaign
• Full store by store report once activity is completed